Strategic Website Redesign that Drives Understanding and Conversion

Project Overview

Our goal was to bring Axonify’s product to life by telling a story through real-world scenarios and engaging visuals. I led sprint planning and developed a content strategy to elevate product visibility on the website, starting with their AI feature, Meet Max.

Tools

Figma / Adobe Suite

Team

Nik: UX/UI Designer / Digital Team: Giant Goat

Duration

3 Weeks

The Problem

Axonify’s site didn’t match its impact — hard to find, unclear messages, and underplaying a powerful platform. The redesign aimed to fix discoverability, clarify the story, and create a modern, high-performing site that reflects Axonify’s scale and innovation.

Strategic Approach

Rebuild the site to improve discoverability, simplify the story, and elevate the brand. Focused on SEO optimization, clear persona-driven journeys, and bold storytelling that positions Axonify as the go-to solution for frontline performance.

Content Strategy

While reviewing their existing website and Figma designs, I collected content to improve, structure, and streamline the user experience. I upgraded product visuals and implemented mega menus for smoother navigation.

Wireframing

Building on the Max AI style, we extended its clean, intelligent design across all pages for a cohesive and intuitive experience. Each wireframe focused on clarity, hierarchy, and user flow — aligning content to key personas and SEO goals while maintaining consistency in tone, layout, and interaction to reflect Axonify’s innovative brand.